Operation Sindoor: India’s Failed Rebranding and Diplomatic Missteps
(By Khalid Masood) In May 2025, the India-Pakistan conflict escalated dramatically with India’s Operation Sindoor, a series of missile and air strikes targeting alleged terrorist infrastructure in Pakistan and Azad Kashmir. Launched in retaliation for the April 22, 2025, Pahalgam attack that killed 26 tourists, the operation was initially framed by New Delhi as a…





